Beatles for (ad) sale?
The front page of the Sunday New York Times for Aug. 23 has a fascinating piece on Marty Bandier, the 68 year old stogie-loving head-honcho of Sony/ATV. You know, the folks that managed to end up with most of the 230 or so Beatle song publishing money tree.
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Well, Marty is quite the old-skool music biz guy, and evidently, it is the music pub ops of Sony that is one of the few division of that storied company to make much profit lately.
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Anyways, Marty sez the fourth quarter of the music industry-beginning Sept. 9-"will belong to the Beatles," with the remasters release, and he surely ain't lyin'.
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Yet the fact that Bandier-who used to toil at EMI-has lately beensuccessful in getting many big-time artists songs into commercials
means that it is only a matter of time before we hear and see Lady Madonna promoting feminine hijinks products, or some such thing.
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I seem to recall John Lennon vowing back in the mid 60s that no way would the Fabs' music be selling tampoons and such.
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But now it would seem that the economics of music is that for the publishing to hold or grow its value, it must be utilized in the advertising market. Otherwise, the bloody all import "yute" market will be foreskinsaken.
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My prediction? No later than 2010 will the Beatles be on your tube and computer, shilling non-music products and forever changing the brand.
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